‘Rasina Uberoi’: Making Thailand a Cultural Hotspot for Digital Nomads Through the Bangkok International Festival of Dance & Music
Digital nomads looking for inspiration and cultural enrichment, mark your calendars! Under the visionary leadership of Rasina Uberoi, Bangkok has emerged as a vibrant global cultural hub. For over nine years, Rasina has served as Managing Director of International Cultural Promotions Ltd., passionately continuing the legacy of the renowned Bangkok International Festival of Dance & Music—an annual highlight established by her father, J.S. Uberoi, in 1999.
For digital nomads in Thailand, this festival presents an incredible opportunity to experience world-class performances without traveling abroad. Rasina, a passionate art enthusiast and seasoned global traveler, understands the power of art to inspire creativity and foster connections among diverse communities—a perfect match for the digital nomad lifestyle.
“Some people wonder if these performances attract audiences,” Rasina says, addressing common skepticism. “Yet, our 26-year history proves there’s a growing interest.” Indeed, the festival has increasingly captivated Thai locals and international visitors alike, enhancing Bangkok’s reputation as a key destination for cultural tourism.
Since assuming leadership in 2016, Rasina has transformed the festival into a bridge between global cultures and local Thai artistry. Digital nomads attending the festival will not only witness stunning international shows but also connect with the local creative community, enriching their cultural and professional experiences in Bangkok.
The festival’s origin is as inspiring as its shows. Rasina’s father, initially in publishing, chose to retire and give back to Thailand by introducing the first international ballet performance, Swan Lake, to an overwhelmingly positive reception. This initial success attracted royal patronage, further elevating the festival’s global prestige and appeal.
Digital nomads will find special interest in festival highlights like performances by legendary artists such as Placido Domingo, whose involvement took years of negotiation due to Bangkok’s earlier logistical limitations. Recent infrastructure advancements have positioned Bangkok alongside cultural capitals like Paris, Vienna, London, and New York, making the city an ideal base for culturally engaged digital nomads.
With a mix of accessible and premium shows, the festival actively caters to diverse audiences, including digital nomads eager to immerse themselves in local culture affordably. This approach has significantly broadened audience demographics, now overwhelmingly local, reflecting a vibrant, culturally curious community that digital nomads will appreciate.
Rasina views the festival as a demonstration of Thailand’s soft power, promoting global cooperation through artistic exchanges with countries such as Russia, France, Germany, Switzerland, the USA, Taiwan, China, Bulgaria, and Cuba. This international focus offers digital nomads rich, multicultural experiences right in the heart of Southeast Asia.
The festival also emphasizes inclusivity through initiatives like the “Student Outreach Program,” launched in 2022, providing free artistic experiences to youth and disadvantaged communities—an ideal opportunity for nomads interested in community engagement and cultural exchange.
Scheduled for September to October 2025 at the Thailand Cultural Centre, the 27th Bangkok International Festival of Dance & Music promises 14 extraordinary performances. Digital nomads can look forward to the awe-inspiring Placido Domingo, a vibrant reimagining of the Indian epic Mahabharata, and thrilling performances from the China National Acrobatic Troupe.
Whether you’re a seasoned nomad or new to the digital nomad scene in Bangkok, this festival is an unparalleled chance to recharge your creativity, build new connections, and immerse yourself in one of the world’s most exciting cultural events.
